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Nu har Svenskt Tenn f\u00e5tt m\u00f6jlighet att med ensamr\u00e4tt \u00e5teruppv\u00e4cka William Turners m\u00f6nster \u201dJapanese Magnolia” ur GP & J Bakers arkiv. M\u00f6nstret \u00e4r formgivet 1917 och har med st\u00f6rsta sannolikhet inte varit i produktion sedan dess.\u00a0<\/p>\n\n\n\n

Br\u00f6derna George Percival och James Baker var pionj\u00e4rer inom textildesign. Deras f\u00f6retags historia str\u00e4cker sig \u00e4nda tillbaka till 1884. 40 \u00e5r senare grundade teckningsl\u00e4raren Estrid Ericson Svenskt Tenn i Stockholm<\/a>. \u00c5r 1934 inledde hon sitt livsl\u00e5nga samarbete med arkitekten och formgivaren Josef Frank och genom honom fick hon upp \u00f6gonen f\u00f6r GP & J Bakers klassiska m\u00f6nster p\u00e5 tyger och tapeter.<\/p>\n\n\n\n

\"svenskt<\/figure>\n\n\n\n

Det var ocks\u00e5 p\u00e5 1930-talet som Svenskt Tenns grundare, Estrid Ericson b\u00f6rjade att samarbeta med det brittiska textilf\u00f6retaget GP & J Baker. Redan i slutet p\u00e5 samma \u00e5rtionde fick Estrid Ericson ensamr\u00e4tt till fyra m\u00f6nster som finns kvar i Svenskt Tenns\u00a0sortiment \u00e4n i dag. Inget avtal skrevs, men \u00f6verenskommelsen har \u00f6verlevt.<\/p>\n\n\n\n

Sedan dess har Svenskt Tenn haft ensamr\u00e4tt p\u00e5 att s\u00e4lja utvalda historiska GP & J Baker-m\u00f6nster. Efter en genomg\u00e5ng i GP & J Bakers historiska arkiv har Svenskt Tenn nu f\u00e5tt ensamr\u00e4tt att lansera m\u00f6nstret fr\u00e5n 1917.\u00a0<\/p>\n\n\n\n

\"svenskt<\/figure>\n\n\n\n


\u2013 Det var Josef Frank som f\u00f6rst introducerade GP & J Bakers magiska m\u00f6nsterv\u00e4rld f\u00f6r Estrid Ericson. Precis som med Fornasetti har Svenskt Tenn d\u00e4rf\u00f6r sedan 30-talet ett unikt samarbete med GP & J Baker d\u00e4r vi har ensamr\u00e4tt p\u00e5 vissa f\u00e4rgst\u00e4llningar och m\u00f6nster – \u00e4n i dag. N\u00e4r vi nu fick m\u00f6jlighet att utforska deras arkiv fann vi en otroligt vacker tygbit med William Turners m\u00f6nster Japanese Magnolia, som vi nu lanserar i samband med utst\u00e4llningen<\/em>, s\u00e4ger Thommy Bindefeld, marknadschef och kreativt ansvarig p\u00e5 Svenskt Tenn.

Traditionsenligt brukar Svenskt Tenn s\u00e5 h\u00e4r \u00e5rs \u00f6ppna en v\u00e5rutst\u00e4llning men p\u00e5 grund av r\u00e5dande situation kommer utst\u00e4llningen Japanese Magnolia att f\u00f6rl\u00e4ngas fram till den 12 augusti f\u00f6r att ge fler m\u00f6jlighet att bes\u00f6ka utst\u00e4llningen. P\u00e5
svenskttenn.se<\/a> kommer alla produkter och bilder fr\u00e5n utst\u00e4llningen vara tillg\u00e4ngliga f\u00f6r hemleverans och f\u00f6r inspiration.\u00a0<\/p>\n\n\n\n

\"ny<\/figure>\n\n\n\n


I utst\u00e4llningen, som pr\u00e4glas av de tv\u00e5 f\u00e4rgst\u00e4llningarna av William Turners m\u00f6nster Japanese Magnolia, visas produkter i m\u00f6nstret i en milj\u00f6 som \u00e4r inspirerad av en uteplats. I samband med utst\u00e4llningen lanseras \u00e4ven en helt ny glaskruka formgiven av multikonstn\u00e4ren Eric Ericson. Krukan \u00e4r tillverkad p\u00e5 Skrufs glasbruk i Sm\u00e5land av \u00e5teranv\u00e4nt glas. Den nya krukan heter Fucus, bl\u00e5st\u00e5ng p\u00e5 Latin.\u00a0\u00a0<\/p>\n\n\n\n

\"svenskt<\/figure>\n\n\n\n

Utst\u00e4llningen Japanese Magnolia \u00f6ppnar den 27 mars<\/strong> och kommer p\u00e5g\u00e5 fram till den 12 augusti, 2020.<\/p>\n\n\n\n

Historien om GP & J Baker och Svenskt Tenn<\/h2>\n\n\n\n

Det brittiska textilf\u00f6retaget GP & J Baker<\/a> grundades 1884 av br\u00f6derna George Percival och James Baker. Tillsammans med sin pappa reste de runt i Orienten och Asien och k\u00f6pte upp m\u00f6nster, textilier, skisser och tusentals m\u00f6nsterb\u00f6cker. \u00d6ver ett sekel av samlande resulterade i ett av de st\u00f6rsta privat\u00e4gda textilarkiven i v\u00e4rlden, d\u00e4r m\u00e5nga motiv baseras p\u00e5 engelska chintzer och blocktryck fr\u00e5n artonhundratalet. <\/p>\n\n\n\n

\u00c5r 1982 uts\u00e5gs GP & J Baker till hovleverant\u00f6r i Storbritannien av Drottning Elizabeth II, och \u00e4n idag uppfattas f\u00f6retaget som en av v\u00e4rldens fr\u00e4msta innovat\u00f6rer inom textildesign. Svenskt Tenn blev en av GP & J Bakers f\u00f6rsta kunder i Sverige d\u00e5 Josef Frank, som inspirerades av deras m\u00f6nster, introducerade f\u00f6retaget f\u00f6r Estrid Ericson p\u00e5 1930-talet. <\/p>\n\n\n\n

F\u00f6r henne var det viktigt att kunderna fick exklusiv tillg\u00e5ng till de f\u00f6rem\u00e5l som saluf\u00f6rdes, och hon ingick en \u00f6verenskommelse med GP & J Baker om att f\u00e5 ensamr\u00e4tt p\u00e5 utvalda m\u00f6nster. Sedan dess s\u00e4ljs flera av deras textilier och f\u00e4rgst\u00e4llningar exklusivt p\u00e5 Svenskt Tenn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nu har Svenskt Tenn f\u00e5tt m\u00f6jlighet att med ensamr\u00e4tt \u00e5teruppv\u00e4cka William Turners m\u00f6nster \u201dJapanese Magnolia” ur GP & J Bakers arkiv. M\u00f6nstret \u00e4r formgivet…<\/p>\n","protected":false},"author":1,"featured_media":33919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[614],"tags":[],"class_list":["post-33918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inredning","post-item","post-even"],"yoast_head":"\nSvenskt Tenn presenterar m\u00f6nster fr\u00e5n \u00e5r 1917 ur GP & J Bakers arkiv<\/title>\n<meta name=\"description\" content=\"Nu presenterar Svenskt Tenn sin v\u00e5rutst\u00e4llning och har med ensamr\u00e4tt \u00e5teruppv\u00e4ckt William Turners m\u00f6nster \u201dJapanese Magnolia" ur GP & J Bakers arkiv.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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