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{"id":37071,"date":"2020-08-05T17:00:41","date_gmt":"2020-08-05T15:00:41","guid":{"rendered":"https:\/\/gentlemannaguiden.com\/?p=37071"},"modified":"2023-02-21T15:54:46","modified_gmt":"2023-02-21T14:54:46","slug":"5-trender-som-kommer-att-forma-framtidens-resande","status":"publish","type":"post","link":"https:\/\/gentlemannaguiden.com\/5-trender-som-kommer-att-forma-framtidens-resande\/","title":{"rendered":"5 Trender som kommer att forma framtidens resande"},"content":{"rendered":"\n<p>Den globala pandemin har p\u00e5verkat m\u00e4nniskors preferenser och beteende p\u00e5 m\u00e5nga s\u00e4tt, inte minst n\u00e4r det g\u00e4ller resande. I en ny global studie fr\u00e5n\u00a0<a href=\"https:\/\/sv.hotels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotels.com<\/a><strong><sup>\u00ae<\/sup><\/strong>\u00a0unders\u00f6ker de hur m\u00e4nniskors beteende och tycke g\u00e4llande resor har f\u00f6r\u00e4ndrats under pandemin. <\/p>\n\n\n\n<p>I unders\u00f6kningen identifierar bokningsplattformen fem trender som kommer att pr\u00e4gla resandet fram\u00f6ver och bli det \u201dnya normala\u201d som vi f\u00f6rh\u00e5ller oss till. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. St\u00e4ngda gr\u00e4nser, vandrande sinnen och uppkomsten av den f\u00f6rsiktigt optimistiska resen\u00e4ren<\/h3>\n\n\n\n<p>Med pandemin som begr\u00e4nsar semesterplanerna \u00e4r en sak s\u00e4ker \u2013 m\u00e4nniskor l\u00e4ngtar efter att resa igen. Hela 90% av respondenterna i Sverige medger att de ser fram mot att resa och i genomsnitt har den globala resen\u00e4ren till och med dr\u00f6mt om att resa n\u00e4stan fem g\u00e5nger om dagen.<\/p>\n\n\n\n<p>\u00c4ven om \u00f6nskan att resa \u00e4r stark, har attityder gentemot resor f\u00f6r\u00e4ndrats. 36% av svenskarna medger att de fortfarande skulle vara nerv\u00f6sa att resa \u00e4ven om alla resef\u00f6rbud och begr\u00e4nsningar skulle upph\u00f6ra. Resultatet visar att tre av tio resen\u00e4rer beh\u00f6ver en bekr\u00e4ftelse fr\u00e5n lokala myndigheter och h\u00e4lsoinstitut innan de v\u00e5gar att resa igen. Ungef\u00e4r en tredjedel (35%) skulle k\u00e4nna sig lugna n\u00e4r regeringen bekr\u00e4ftar att det \u00e4r s\u00e4kert att resa och 23% skulle k\u00e4nna sig till mods n\u00e4r ett vaccin finns tillg\u00e4ngligt.<\/p>\n\n\n\n<p>Svenska resen\u00e4rer planerar inte att packa l\u00e4tt heller. Att uppr\u00e4tta personlig s\u00e4kerhet och hygien vid semester visar sig nu ha kl\u00e4ttrat p\u00e5 listan \u00f6ver n\u00f6dv\u00e4ndigheter att ta med sig till n\u00e4sta semester. N\u00e4stan h\u00e4lften prioriterar att ha med sig handsprit (49%), t\u00e4tt f\u00f6ljt av resef\u00f6rs\u00e4kringsdokument (46%), desinfektionsservetter (34%) och munskydd (20%). Handskar f\u00f6r att minska risken f\u00f6r smitta (18%) s\u00e5v\u00e4l som mat och snacks hemifr\u00e5n (18%) hamnar l\u00e4ngre ned p\u00e5 listan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u00c5teruppleva tidigare minnen och bekanta sig med det outforskade<\/h3>\n\n\n\n<p>N\u00e4r det kommer till resor efter pandemin \u00e4r det m\u00e5nga svenskar som fortfarande vill utforska mer av hemlandet (32%) och bes\u00f6ka gamla smultronst\u00e4llen (24%). Att bes\u00f6ka platser p\u00e5 sin \u2019bucket list\u2019 (23%) eller att utforska nya platser att resa till (13%) \u00e4r inte l\u00e4ngre lika popul\u00e4rt.<\/p>\n\n\n\n<p>De mest eftertraktade destinationerna i Sverige under denna period var Stockholm (36%), G\u00f6teborg (33%) och Visby (23%).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>En retreat f\u00f6r sinne, \u201cmage\u201d och sj\u00e4l<\/strong><\/h3>\n\n\n\n<p>Pandemin har \u00e4ven banat v\u00e4g f\u00f6r en ny generation resen\u00e4rer, \u2019Generation E\u2019 (Generation Enlightened), som str\u00e4var efter att f\u00f6rb\u00e4ttra deras mentala och fysiska v\u00e4lbefinnande genom resor. Globalt anser 86% av resen\u00e4rerna att resor \u00e4r en post-pandemisk stressutl\u00f6sare som kan berika sinne, kropp och sj\u00e4l. Att k\u00e4nna sig avslappnad och stressfri (43%) visar \u00e4ven vara en av svenskarnas viktigaste faktorer n\u00e4r de \u00e5ker p\u00e5 semester.&nbsp;<\/p>\n\n\n\n<p>N\u00e4r det kommer till h\u00e4lsoresor syftar respondenterna inte l\u00e4ngre enbart p\u00e5 massage eller yoga. Att \u00e4ta god mat (58%) visar sig \u00e4ven vara en mycket viktig aspekt f\u00f6r att ta hand om mage och sj\u00e4l. Denna \u00f6vertygelse str\u00e4cker sig \u00e4ven till sj\u00e4lva upplevelsen av resan, d\u00e4r 73% av svenskarna anser att en bra hotellbuff\u00e9 \u00e4r nyckeln f\u00f6r att f\u00f6rb\u00e4ttra g\u00e4sternas v\u00e4lbefinnande. Andra och tredjeplatsen f\u00f6r bekv\u00e4mligheter som fr\u00e4mjar v\u00e4lbefinnandet p\u00e5 boendet, \u00e4r gratis tillg\u00e5ng till vattenflaskor (44%) och att f\u00e5 nya fr\u00e4scha handdukar varje dag (44%).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Mer strand, mindre oro<\/h3>\n\n\n\n<p>Trenden att vilja fly undan liv och r\u00f6relse \u00e5terspeglas i typen av boende som de flesta resen\u00e4rer skulle v\u00e4lja f\u00f6r att k\u00e4nna sig avslappnade. Lyxiga 5-stj\u00e4rniga hotell (45%), semesterbost\u00e4der (34%) och badorter (33%) framstod som n\u00e5gra av de b\u00e4sta boendealternativen f\u00f6r att respondenterna skulle k\u00e4nna sig som mest bekv\u00e4ma.<\/p>\n\n\n\n<p>Med tanke p\u00e5 att det \u00e4r 26% av respondenterna som skulle undvika folkt\u00e4ta platser n\u00e4r de f\u00e5r b\u00f6rja resa igen, \u00e4r det inte \u00f6verraskande att m\u00e5nga f\u00f6rsiktiga resen\u00e4rer skulle tilltalas av folkglesa str\u00e4nder.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. H\u00e5lla j\u00e4mna steg med familjen och k\u00e4nna reslust<\/h3>\n\n\n\n<p>Enligt unders\u00f6kningen har romantiska resor (25%) intagit passagerars\u00e4tet och familjesemestern (38%) blomstrat. Detta tyder p\u00e5 att pandemin verkar ha slagit ett ackord f\u00f6r familjens betydelse under denna period. Dessutom var en av de fr\u00e4msta motivationerna f\u00f6r att resa, att spendera mer tid med familjen och v\u00e4nner som de inte kunnat tr\u00e4ffa under en l\u00e4ngre period (44%). En semester med familj (35%) eller partner (29%) \u00e4r ocks\u00e5 det f\u00f6rsta som m\u00e4nniskor planerar att spendera sin tid p\u00e5 n\u00e4r allt \u00e4r tillbaka till det normala, ist\u00e4llet f\u00f6r en utekv\u00e4ll med v\u00e4nner (19%) eller g\u00e5 p\u00e5 en shoppingrunda (14%).<\/p>\n\n\n\n<p>Med en stark reslust bland v\u00e4rldens befolkning, kommer det inte som en \u00f6verraskning att behovet att byta omgivning (46%) och utnyttja sin frihet efter pandemin (32%) \u00e4r de fr\u00e4msta anledningarna till att resa, n\u00e4r tillf\u00e4llet v\u00e4l ges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Framtidens trender g\u00e4llande resande &#8211; en sammanfattning<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>St\u00e4ngda gr\u00e4nser och vandrande sinnen:<\/strong>&nbsp;90% av svenska resen\u00e4rer \u00e4r exalterade \u00f6ver att f\u00e5 resa igen och den globala resen\u00e4ren har i genomsnitt dr\u00f6mt om att resa fem g\u00e5nger om dagen, i tider av pandemi.<\/li><li><strong>\u00c5teruppleva tidigare minnen:&nbsp;<\/strong>Resen\u00e4rer k\u00e4nner en sig bekv\u00e4ma och s\u00e4kra med att bes\u00f6ka gamla smultronst\u00e4llen och se mer av vad hemlandet har att erbjuda ist\u00e4llet f\u00f6r att uppt\u00e4cka nya platser eller att bes\u00f6ka destinationer p\u00e5 sin \u2019bucket list\u2019<\/li><li><strong>En retreat f\u00f6r sinne, \u201dmage\u201d och sj\u00e4l:<\/strong>&nbsp;87% av svenskarna tror att resor efter pandemin kan verka f\u00f6r att minska stress och f\u00f6rb\u00e4ttra det mentala och fysiska v\u00e4lbefinnandet. Njuta av god mat spelar en avg\u00f6rande roll.&nbsp;<\/li><li><strong>Mer strand, mindre oro:<\/strong>&nbsp;Strandhotell (33%) \u00e4r bland de mest f\u00f6redragna alternativen av boenden f\u00f6r att svenska semesterfirare ska k\u00e4nna sig tillfreds.<\/li><li><strong>H\u00e5lla j\u00e4mna steg med familjen och k\u00e4nna reslust:&nbsp;<\/strong>N\u00e4r saker och ting \u00e5terg\u00e5r till det normala \u00e4r en resa med familjen (40%) eller med partnern (29%) det f\u00f6rsta svenskar vill spendera sin tid p\u00e5, ist\u00e4llet f\u00f6r en utekv\u00e4ll med v\u00e4nner (19%) eller shopping (14%).<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Den globala pandemin har p\u00e5verkat m\u00e4nniskors preferenser och beteende p\u00e5 m\u00e5nga s\u00e4tt, inte minst n\u00e4r det g\u00e4ller resande. I en ny global studie fr\u00e5n\u00a0Hotels.com\u00ae\u00a0unders\u00f6ker&#8230;<\/p>\n","protected":false},"author":1,"featured_media":37073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[588],"tags":[],"class_list":["post-37071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resor","post-item","post-even"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Trender som kommer att forma framtidens resande<\/title>\n<meta name=\"description\" content=\"En stor internationell studie fr\u00e5n Hotels.com visar p\u00e5 5 trender som kommer att forma v\u00e5rt resande efter pandemin och som blir det nya normala.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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