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Det brittiska lyxm\u00e4rket Burberry \u00e4r fr\u00e4mst k\u00e4nd f\u00f6r sin klassiska beigea trenchcoat och sitt rutm\u00f6nster, Nova Check i beige, vitt, svart och r\u00f6tt. Det \u00e4r ocks\u00e5 deras klassiska k\u00e4nnetecken som exponeras i den st\u00e4mningsfulla julvideon som nyss sl\u00e4ppts. En video d\u00e4r en viss Romeo Beckham f\u00e5tt huvudrollen.<\/p>\n\n\n\n

<\/iframe><\/p>\n\n\n\n<a href=\"http:\/\/vimeo.com\/110874774\">Burberry: From London with Love<\/a><\/p>\n\n\n\nP\u00e5 senare tid har nya m\u00f6nster lanserats, bl.a. ”New Check” (svart-gr\u00e5tt-vitt) och ”Smoked Check”. Det \u00e4r ocks\u00e5 dessa f\u00e4rger blandat med bl\u00e5tt som finns representerade i kollektionen Sartorial Travel som lanserades ifjol och som f\u00e5tt en allt st\u00f6rre plats i Burberry kollektion f\u00f6r h\u00f6sten och vintern 2014\/2015.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img decoding=\"async\" width=\"800\" height=\"1422\" src=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-2.jpg\" alt=\"burberry slips sartorial travel 2\" class=\"wp-image-4744\" srcset=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-2.jpg 800w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-2-169x300.jpg 169w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-2-768x1365.jpg 768w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-2-576x1024.jpg 576w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-2-370x658.jpg 370w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-2-570x1013.jpg 570w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-2-770x1369.jpg 770w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-2-326x580.jpg 326w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Det klassiska m\u00f6nstret med en bl\u00e5 nyans i Burberrys Sartorial Travel kollektion.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img decoding=\"async\" width=\"800\" height=\"1422\" src=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-bild-sartorial-travel.jpg\" alt=\"burberry bild sartorial travel\" class=\"wp-image-4745\" srcset=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-bild-sartorial-travel.jpg 800w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-bild-sartorial-travel-169x300.jpg 169w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-bild-sartorial-travel-768x1365.jpg 768w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-bild-sartorial-travel-576x1024.jpg 576w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-bild-sartorial-travel-370x658.jpg 370w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-bild-sartorial-travel-570x1013.jpg 570w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-bild-sartorial-travel-770x1369.jpg 770w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-bild-sartorial-travel-326x580.jpg 326w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">\u00c4nnu n\u00e5gra plagg fr\u00e5n Sartorial Travel kollektionen.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img decoding=\"async\" width=\"800\" height=\"1422\" src=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-jacka-sartorial-travel.jpg\" alt=\"burberry jacka sartorial travel\" class=\"wp-image-4746\" srcset=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-jacka-sartorial-travel.jpg 800w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-jacka-sartorial-travel-169x300.jpg 169w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-jacka-sartorial-travel-768x1365.jpg 768w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-jacka-sartorial-travel-576x1024.jpg 576w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-jacka-sartorial-travel-370x658.jpg 370w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-jacka-sartorial-travel-570x1013.jpg 570w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-jacka-sartorial-travel-770x1369.jpg 770w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-jacka-sartorial-travel-326x580.jpg 326w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Burberrys klassiska m\u00f6nster finns representerat \u00e4ven i ytterrockarna.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img decoding=\"async\" width=\"800\" height=\"1422\" src=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-3.jpg\" alt=\"burberry slips sartorial travel 3\" class=\"wp-image-4747\" srcset=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-3.jpg 800w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-3-169x300.jpg 169w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-3-768x1365.jpg 768w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-3-576x1024.jpg 576w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-3-370x658.jpg 370w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-3-570x1013.jpg 570w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-3-770x1369.jpg 770w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-slips-sartorial-travel-3-326x580.jpg 326w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">En intressant slips fr\u00e5n Burberrys Sartorial Travel kollektion, som f\u00f6r tankarna till 1960-talet och serier som Mad Men.<\/figcaption><\/figure>\n\n\n\nBurberry grundades 1856 d\u00e5 den 21-\u00e5rige f\u00f6re detta tyghandlarl\u00e4rlingen Thomas Burberry, \u00f6ppnade en egen butik i Basingstoke,Hampshire. Kring 1870 var f\u00f6retaget v\u00e4letablerat och hade satsat p\u00e5 utveckling av ytterkl\u00e4der. 1880 uppfann Thomas Burberry gabardintyget, som \u00e4r starkt och vattent\u00e5ligt, men \u00e4nd\u00e5 andas eftersom garnet g\u00f6rs vattent\u00e5ligt f\u00f6re v\u00e4vningen. Man tog patent p\u00e5 detta 1888. Namnet tog han fr\u00e5n gabardinen, ett medeltida plagg som kn\u00f6ts runt midjan.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img decoding=\"async\" width=\"738\" height=\"539\" src=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-ad.jpg\" alt=\"burberry ad\" class=\"wp-image-4749\" srcset=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-ad.jpg 738w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-ad-300x219.jpg 300w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-ad-370x270.jpg 370w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-ad-570x416.jpg 570w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><figcaption class=\"wp-element-caption\">Reklam fr\u00e5n Burberry i tidningen ”Farmer and stockbreeder” \u00e5r 1889.<\/figcaption><\/figure>\n\n\n\n\u00c5r 1891 \u00f6ppnade Thomas Burberry en aff\u00e4r p\u00e5 Haymarket i London, vilket fortfarande finns kvar och \u00e4r f\u00f6retagets huvudkontor. Tio \u00e5r senare kontaktades f\u00f6retaget av krigsministeriet och gav dem i uppdrag att formge nya uniformer till de brittiska officerarna. F\u00f6retaget gjorde \u00e4ven kl\u00e4der till Roald Amundsens 1911 Antarktisexpedition, som blev den f\u00f6rsta att n\u00e5 Sydpolen, och till Ernest Shackleton f\u00f6r hans f\u00f6rs\u00f6k att korsa Antarktis 1914. D\u00e5 kriget br\u00f6t ut i Europa det \u00e5ret anpassade f\u00f6retaget sin milit\u00e4rdesign f\u00f6r att passa de f\u00f6rh\u00e5llanden som arm\u00e9n utsattes f\u00f6r, och trenchcoaten skapades. Efter kriget blev trenchcoaten popul\u00e4r bland allm\u00e4nheten, och under \u00e5ren har den burits av Humphrey Bogart i Casablanca<\/i>, Peter Sellers i Rosa pantern<\/i>-filmerna och av Audrey Hepburn i Frukost p\u00e5 Tiffany’s<\/i>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img decoding=\"async\" width=\"496\" height=\"799\" src=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-old-ad.jpg\" alt=\"burberry old ad\" class=\"wp-image-4750\" srcset=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-old-ad.jpg 496w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-old-ad-186x300.jpg 186w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-old-ad-370x596.jpg 370w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-old-ad-360x580.jpg 360w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><figcaption class=\"wp-element-caption\">Reklam fr\u00e5n Burberry i boken ”Ski-runs in the high Alps” fr\u00e5n 1913.<\/figcaption><\/figure>\n\n\n\nEfter en l\u00e5ngdragen period av tillbakag\u00e5ng kom f\u00f6retaget att betraktades som n\u00e5got \u00e5lderdomliga regnrockstillverkare. I slutet av 1990-talet anst\u00e4lldes nya chefer, som Rosemary Bravo och formgivare, som Christoper Bailey, och andra nyckelpersoner f\u00f6r att v\u00e4nda detta. Deras designkoncept var avg\u00f6rande f\u00f6r v\u00e4ndningen. Varum\u00e4rket expanderade \u00e4ven genom att inkludera \u00e4ven vardagsf\u00f6rem\u00e5l som klockor, parfym, solglas\u00f6gon och golftillbeh\u00f6r.<\/p>\n\n\n\nM\u00e4rket \u00e5teruppv\u00e4cktes och efter att ha fr\u00e4mst ha anv\u00e4nts av \u00e4ldre kvinnor i \u00f6vre medelklassen, gjorde k\u00e4nda personer som David och Victoria Beckham samt hip-hopartister, att det fick en st\u00f6rre spridning.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img decoding=\"async\" width=\"800\" height=\"1422\" src=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-trenchcoat-och-halsduk.jpg\" alt=\"burberry trenchcoat och halsduk\" class=\"wp-image-4754\" srcset=\"https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-trenchcoat-och-halsduk.jpg 800w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-trenchcoat-och-halsduk-169x300.jpg 169w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-trenchcoat-och-halsduk-768x1365.jpg 768w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-trenchcoat-och-halsduk-576x1024.jpg 576w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-trenchcoat-och-halsduk-370x658.jpg 370w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-trenchcoat-och-halsduk-570x1013.jpg 570w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-trenchcoat-och-halsduk-770x1369.jpg 770w, https:\/\/gentlemannaguiden.com\/wp-content\/uploads\/2014\/11\/burberry-trenchcoat-och-halsduk-326x580.jpg 326w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Tv\u00e5 kl\u00e4desplagg som kommit att bli synonymt med Burberry. Den beiga trenchcoaten och halsduken i dess k\u00e4nnspaka, rutiga m\u00f6nster.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"Det brittiska lyxm\u00e4rket Burberry \u00e4r fr\u00e4mst k\u00e4nd f\u00f6r sin klassiska beigea trenchcoat och sitt rutm\u00f6nster, Nova Check i beige, vitt, svart och r\u00f6tt. Det…<\/p>\n","protected":false},"author":1,"featured_media":4741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-4740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stilguiden","post-item","post-even"],"yoast_head":"\n<title>Burberrys jul och lite historia - Gentlemannaguiden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gentlemannaguiden.com\/burberrys-jul-och-lite-historia\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burberrys jul och lite historia\" \/>\n<meta property=\"og:description\" content=\"Det brittiska lyxm\u00e4rket Burberry \u00e4r fr\u00e4mst k\u00e4nd f\u00f6r sin klassiska beigea trenchcoat och sitt rutm\u00f6nster, Nova Check i beige, vitt, svart och r\u00f6tt. 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