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Tv\u00e5 ikoniska varum\u00e4rken, St\u00fcssy och Dr. Martens samarbetar nu med lanseringen av tv\u00e5 stilrena tolkningar av signaturk\u00e4ngan Dr. Martens 939.\u00a0Det \u00e4r en klassisk workwear-k\u00e4nga fr\u00e5n 60-talet, och beskrivs som:\u00a0”workwear with a subcultural\u00a0heritage”.<\/p>\n\n\n\n

St\u00fcssy x Dr. Martens 939\u00a0kommer i tv\u00e5 f\u00e4rgst\u00e4llningar, i olika material. En svart l\u00e4derk\u00e4nga, samt en i brun\u00a0mocka. Skon kommer med en BEN-sula och p\u00e5 ankelns yttersida syns branding samt texten:\u00a0”WORKGEAR”.\u00a0Branding \u00e5terfinns \u00e4ven p\u00e5 insidan av tungan.<\/p>\n\n\n\n

\"Dr<\/a>
Bild: Antosh Cimsozko<\/figcaption><\/figure><\/div>\n\n\n\n

St\u00fcssy x Dr. Martens 939 sl\u00e4pps den\u00a012 november\u00a0via\u00a0St\u00fcssy\u00a0och\u00a0Dr. Martens\u00a0webbutiker<\/a> och i butik, samt i utvalda\u00a0Dover Street Market-butiker.<\/p>\n\n\n\n

\"dr<\/a>
Bild: Antosh Cimsozko<\/figcaption><\/figure><\/div>\n\n\n\n
\n
H\u00e4r kan du k\u00f6pa St\u00fcssy x Dr. Martens 939<\/a><\/div>\n<\/div>\n\n\n\n

L\u00e4s om ikoniska Dr. Martens 1461 h\u00e4r<\/a>!<\/p>\n\n\n\n

Om St\u00fcssy<\/h2>\n\n\n\n

I slutet av 80-talet och b\u00f6rjan av 90-talet f\u00f6ddes ett m\u00e4rke fr\u00e5n surfscenen i s\u00f6dra Kalifornien och svepte genom kl\u00e4dlandskapet f\u00f6r att omdefiniera utseendet och ideologin f\u00f6r fritidskl\u00e4der. Det m\u00e4rket var St\u00fcssy, ett m\u00e4rke som v\u00e4xte organiskt ur ungdomsr\u00f6relser och oavsiktligt revolutionerade kl\u00e4dbranschen.
Shawn St\u00fcssy var en surfare som brukade forma sina egna br\u00e4dor \u00e5t v\u00e4nner och lokalbefolkningen i Laguna Beach, Kalifornien. St\u00fcssy b\u00f6rjade screena t-shirts och shorts f\u00f6r att s\u00e4lja.<\/p>\n\n\n\n

\"dr<\/a>
Bild: Antosh Cimsozko<\/figcaption><\/figure><\/div>\n\n\n\n

Hans efternamn skrivet i en graffiti-influerad handstil skulle bli f\u00f6retagets logotyp. St\u00fcssy f\u00f6ll av misstag genom sin djupt rotade k\u00e4rlek till surfing in i kl\u00e4dbranschen, och p\u00e5 n\u00e5gra f\u00e5 \u00e5r b\u00f6rjade folk prata inom den lilla, isolerade v\u00e4rld som surfing och skateboarding utgjorde i slutet av 80-talet. Shawn inr\u00e4ttade sm\u00e5 utst\u00e4llningslokaler i New York och Kalifornien och gav sig ut p\u00e5 v\u00e4garna f\u00f6r att visa upp sin design f\u00f6r butiker som han respekterade.<\/p>\n\n\n\n

\"dr<\/a>
Bild: Antosh Cimsozko<\/figcaption><\/figure><\/div>\n\n\n\n

Varum\u00e4rket v\u00e4xte under en tid d\u00e5 epokg\u00f6rande f\u00f6r\u00e4ndringar som nu inramar den samtida popul\u00e4rkulturen \u00e4gde rum. P\u00e5 musikscenen gav det sena 70-talet oss punk, medan det tidiga 80-talet gav oss en ny DIY-musik som kallades rap. Punken br\u00f6t kreativa och estetiska barri\u00e4rer och l\u00e4rde oss att vem som helst kunde ha ett band. Rap flyttade fram sociala gr\u00e4nser och utforskade id\u00e9erna om remixning och sampling. <\/p>\n\n\n\n

Dessa nya id\u00e9er och omr\u00e5den skapade en ny modern plattform f\u00f6r mode och kulturella uttryck. Designen och den \u00f6vergripande estetiken ber\u00f6rde referenser fr\u00e5n en rad underjordiska subkulturer som St\u00fcssy tyckte om. Detta tillv\u00e4gag\u00e5ngss\u00e4tt tilltalade ett v\u00e4rldsomsp\u00e4nnande n\u00e4tverk av kreativa ungdomar som delade ett gemensamt intresse f\u00f6r surfkultur, skate och musik. Begr\u00e4nsad distribution gav n\u00e4ring \u00e5t \u00f6nskan internationellt, och de som ville ha utrustningen hittade den och k\u00e4nde sig som en del av n\u00e5got st\u00f6rre i processen.<\/p>\n\n\n\n

\"dr<\/figure><\/div>\n\n\n\n

Med St\u00fcssys framg\u00e5ng kom m\u00f6jligheten att resa och sprida St\u00fcssy-vibben. Kl\u00e4derna inspirerades av en internationell grupp musiker, skridsko\u00e5kare, DJ:s och konstn\u00e4rer med liknande smak; trends\u00e4ttare i New York, London, Tokyo och andra delar av v\u00e4rlden var ivriga att komma ombord p\u00e5 denna r\u00f6relse som inspirerades av ett n\u00e4tverk av likasinnade individer. Denna grupp v\u00e4nner blev senare ”International St\u00fcssy Tribe” med avdelningar i New York, Tokyo, London, Berlin och Los Angeles. <\/p>\n\n\n\n

\"dr<\/figure><\/div>\n\n\n\n

Med ett starkt n\u00e4tverk av stammedlemmar som b\u00e4r m\u00e4rket p\u00e5 klubbar och p\u00e5 scenen \u00f6ver hela v\u00e4rlden spreds St\u00fcssy-budskapet p\u00e5 ett organiskt s\u00e4tt. Varum\u00e4rket var engagerat i att producera relevanta kl\u00e4der av god kvalitet till ett rimligt pris som endast fanns tillg\u00e4ngliga i mycket utvalda butiker \u00f6ver hela v\u00e4rlden i begr\u00e4nsade m\u00e4ngder. Detta var ett helt nytt koncept p\u00e5 den tiden, som sedan dess har anv\u00e4nts med varierande framg\u00e5ng.<\/p>\n\n\n\n

Om Dr. Martens<\/h2>\n\n\n\n
\"dr<\/a><\/figure><\/div>\n\n\n\n

Det f\u00f6rsta paret Dr. Martens-st\u00f6vlar rullade av produktionslinjen den 1 april 1960. Med sitt varum\u00e4rke med gula stygn, r\u00e4fflad sula och h\u00e4lb\u00e5ge var det en k\u00e4nga
f\u00f6r arbetare, som till en b\u00f6rjan bars av brevb\u00e4rare och poliser. Den var bekv\u00e4m, h\u00e5llbar och l\u00e4tt i j\u00e4mf\u00f6relse med sina konkurrenter p\u00e5 den tiden. Under hela Dr. Martens historia har varum\u00e4rket adopterats och omintetgjorts av olika individer, musiker, ungdomskulturer och stammar. Det \u00e4r dessa m\u00e4nniskor som sticker ut fr\u00e5n m\u00e4ngden och deras resa till sj\u00e4lvuttryck har alltid \u00e5tf\u00f6ljts av ett par DM’s.<\/p>\n\n\n\n

Den enkla silhuetten g\u00f6r det m\u00f6jligt f\u00f6r m\u00e4nniskor att anpassa varje par, samtidigt som deras ber\u00f6mda h\u00e5llbarhet och komfort g\u00f6r dem till idealiska skor f\u00f6r hela v\u00e4rlden, f\u00f6r spelningar och gatumode. P\u00e5 ett k\u00e4nslom\u00e4ssigt plan \u00e4r de en flagga av attityd och empowerment. <\/p>\n\n\n\n

Den fabrik i Northamptonshire d\u00e4r allting b\u00f6rjade finns fortfarande kvar i byn Wollaston. Ett specifikt sortiment av ”Made in England”-produkter tillverkas h\u00e4r av ett litet, sammansvetsat team av m\u00e4nniskor som \u00e4r skolade i traditionell skotillverkning och en process som inte har f\u00f6r\u00e4ndrats sedan v\u00e5rt f\u00f6rsta par f\u00f6r sex decennier sedan.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tv\u00e5 ikoniska varum\u00e4rken, St\u00fcssy och Dr. Martens samarbetar nu med lanseringen av tv\u00e5 stilrena tolkningar av signaturk\u00e4ngan Dr. Martens 939.\u00a0Det \u00e4r en klassisk workwear-k\u00e4nga…<\/p>\n","protected":false},"author":1,"featured_media":47687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[615],"tags":[],"class_list":["post-47677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-herrskor","post-item","post-even"],"yoast_head":"\nDr. Martens och St\u00fcssy samarbetar - ny sko lanseras 12 november<\/title>\n<meta name=\"description\" content=\"Tv\u00e5 ikoniska varum\u00e4rken, St\u00fcssy och Dr. Martens samarbetar nu med lanseringen av tv\u00e5 stilrena tolkningar av signaturk\u00e4ngan Dr. Martens 939.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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