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Svenska skjorttillverkaren Eton lanserar sin lyxigaste och mest ambiti\u00f6sa skjorta hittills, i Giza 45-bomull. Med ett pris p\u00e5 2.799 kr \u00e4r skjortan s\u00e5vitt vi vet den dyraste konfektionsskjortan fr\u00e5n ett svenskt m\u00e4rke n\u00e5gonsin (att j\u00e4mf\u00f6ra t.ex. med ungef\u00e4r 2.000 kr f\u00f6r en skjorta fr\u00e5n G\u00f6trich<\/a>).<\/p>\n\n\n\n

Svaret ligger i materialet. Giza 45 kan s\u00e4gas vara bomullens svar p\u00e5 kashmir. Det var i b\u00f6rjan p\u00e5 1800-talet som mannen som kallats ”det moderna Egyptens fader”, Muhammed Ali Pasha<\/a>, best\u00e4mde sig f\u00f6r att landet skulle satsa p\u00e5 bomullsodling. Efter n\u00e5gra \u00e5r med s\u00e4mre resultat best\u00e4mde Muhammed Ali sig f\u00f6r att plantera v\u00e4stindisk Sea Island<\/em>-bomull i Egypten. <\/p>\n\n\n\n