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N\u00e4r Run-D.M.C. rappade om \u201cMy Adidas\u201d 1986 var det troligen f\u00f6rsta g\u00e5ngen i musikhistorien som ett skom\u00e4rke fick sin egen s\u00e5ng. Trots eviga syskon-konflikter och dunkla aff\u00e4rer under andra v\u00e4rldskriget s\u00e5 har Adidas mot alla odds frodats och vuxit till att bli ett av de legendariska m\u00e4rkena i sneaker-v\u00e4rlden.<\/p>\n\n\n\n

I den h\u00e4r artikeln tar vi dig genom Adidas historia, med fyra snygga Adidas-sneakers som fortfarande lever \u00e4n idag ur m\u00e4rkets l\u00e5nga och fantastiska historia.<\/p>\n\n\n\n

F\u00f6rhistorien<\/h2>\n\n\n\n

Adidas historia b\u00f6rjade mycket anspr\u00e5ksl\u00f6st. Efter att f\u00f6rsta v\u00e4rldskriget \u00f6delagt Tyskland ekonomiskt s\u00e5 b\u00f6rjade Adolf (Adi) Dassler tillverka skor i familjens k\u00f6k. Med pengar fr\u00e5n brodern Rudolf kunde Gebr\u00fcder Dassler starta sin skofabrik tillsammans 1924.<\/p>\n\n\n\n

\"\"
Jesse Owens historiska vinst i Berlin 1936 var startskottet f\u00f6r br\u00f6derna Dassler, som senare grundade Adidas och Puma<\/figcaption><\/figure>\n\n\n\n

Inledningsvis gjorde man bland annat spikskor f\u00f6r atleter, och genombrottet kom n\u00e4r Adolf Dassler lyckades f\u00e5 Jesse Owens att b\u00e4ra hans skor vid OS i Berlin. Owens historiska 4 olympiska guld blev en raketstart f\u00f6r Adidas. <\/p>\n\n\n\n

Men nazismen var samtidigt b\u00f6rjan p\u00e5 en mycket m\u00f6rk period – br\u00f6derna Dassler var b\u00e5da medlemmar i nazistpartiet och kom under kriget att ta en aktiv roll genom bland annat tillverkning av vapen i skofabriken. Aff\u00e4rer och intriger under kriget skulle ocks\u00e5 skapa en livsl\u00e5ng splitring som gjorde att Adi och Rudolf Dassler delade upp sin skofabrik i tv\u00e5 f\u00f6retag – Adidas (fr\u00e5n Adi Dassler) och Puma.<\/p>\n\n\n\n

Adidas Samba<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Adidas grundades 1949, sedan Adi Dassler frik\u00e4nts fr\u00e5n sina f\u00f6rehavanden under kriget. Tyskland var \u00e5ter \u00f6delagt. Idrott var en av h\u00f6jdpunkterna f\u00f6r det kn\u00e4ckta landet, och fotboll kom att bli ett s\u00e4tt att hitta tillbaka till en ny identitet.<\/p>\n\n\n\n

Adidas f\u00f6rsta fotbollssko designades ursprungligen f\u00f6r att spela fotboll i kallt v\u00e4der. Sulan i gummi skulle ge b\u00e4ttre grepp i halkan. Skon var dessutom f\u00f6rst\u00e4rkt med tre parallella remsor av l\u00e4der p\u00e5 varje sida – en detalj som kom att bli synonymt med Adidas. (Adidas ska f.\u00f6. ha k\u00f6pt copyrighten p\u00e5 sina three stripes<\/em> fr\u00e5n finska Karhu f\u00f6r en liten summa pengar och tv\u00e5 flaskor whiskey – en historia alldeles f\u00f6r bra f\u00f6r fact-checking).<\/p>\n\n\n\n

Men fotbolls-VM 1950 skulle spelas i Brasilien. I ett genidrag d\u00f6pte Adidas skon till Samba, och lyckades mot alla odds g\u00f6ra den till en del av evenemanget. 1950 var Tyskland f\u00f6rbjudna att spela, men 1954 fick det tyska landslaget sin chans och vann en historisk seger med 3-2 mot Ungern i VM-finalen. En avg\u00f6rande anledning ska ha varit deras fotbollsskor fr\u00e5n Adidas, som utrustats med de innovativa skruvdobbarna ist\u00e4llet f\u00f6r spikar.<\/p>\n\n\n\n

Adidas Samba kom att utvecklas vidare och bli popul\u00e4ra i bland annat inomhusfotboll och skateboarding, med sin l\u00e5ga profil, gummisula och mockadetaljer. Den ursprungliga Samba \u00e4r svart med guld-detaljer.<\/p>\n\n\n\n

K\u00f6p online<\/a><\/p>\n\n\n\n

Adidas Gazelle<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

1966 introducerades Adidas Gazelle, en tr\u00e4ningssko som bland annat kom att anv\u00e4ndas inom handbollen. Gazelle var utrustad med en \u00f6verdel i mocka som gjorde den l\u00e4ttare och mjukare \u00e4n alternativen i l\u00e4der, men mer st\u00f6djande f\u00f6r foten \u00e4n canvas.<\/p>\n\n\n\n

Mockan kunde ocks\u00e5 enkelt f\u00e4rgas i starka f\u00e4rger, n\u00e5got Adidas kom att utnyttja till att g\u00f6ra olika tv\u00e5 modeller d\u00e4r f\u00e4rgen indikerade skons m\u00e5lgrupp. <\/p>\n\n\n\n

Men mer \u00e4n n\u00e5got kom den att \u00f6ppna nya<\/em> m\u00e5lgrupper f\u00f6r sneakern och g\u00f6ra den till ett kulturfenomen. Mockaskorna gjorde tr\u00e4ningsskorna till n\u00e5got som passade utanf\u00f6r tr\u00e4ningsarenan ocks\u00e5. P\u00e5 1980-talet kom casuals<\/em>, engelska huliganer, att g\u00f6ra Adidas Gazelle till sin uniform ihop med kl\u00e4der fr\u00e5n andra statusm\u00e4rken som C.P. Company, Stone Island, Lacoste och Fred Perry. P\u00e5 90-talet syntes de i filmer som Trainspotting och p\u00e5 f\u00f6tterna hos band som Oasis, Blur, Stone Roses och Supergrass.<\/p>\n\n\n\n

K\u00f6p online<\/a><\/p>\n\n\n\n

Adidas Stan Smith<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Adidas var inte bara friidrott och l\u00f6pning – man s\u00e5g tidigt potentialen i tennis ocks\u00e5. 1963 skapade Adi Dasslers son Horst Adidas f\u00f6rsta tennissko, och valda l\u00e4der ist\u00e4llet f\u00f6r canvas. F\u00f6r att skapa uppm\u00e4rksamhet f\u00f6r skon startade man ett samarbete med franska tennisproffset Robert Haillet och modellen fick hans namn. <\/p>\n\n\n\n

N\u00e4r Haillet slutade sin karri\u00e4r fick Adidas hitta en ny stj\u00e4rna, och fastnade f\u00f6r amerikanen Stan Smith. Stan ska bland annat ha bidragit med \u00f6nskem\u00e5let om st\u00f6d f\u00f6r h\u00e4len, vilket ledde till den gr\u00f6na l\u00e4derpatchen som blev ett k\u00e4nnetecken f\u00f6r modellen. Under ett l\u00e5ngt tag fortsatte \u00e4nd\u00e5 skon heta Adidas Haillet, till den slutligen fick namnet Adidas Stan Smith 1978. Den rena designen och de gr\u00f6na detaljerna har gjort Stan Smith till n\u00e5gra av v\u00e4rldens mest k\u00e4nda modeller, och numera syns dessa snygga sneakers<\/a> oftare utanf\u00f6r tennisplanen \u00e4n p\u00e5 den.<\/p>\n\n\n\n

2018 sl\u00e4ppte Stan Smith sin biografi med den passande titeln \u201cStan Smith: Some people think I\u2019m just a shoe<\/em>\u201d.<\/p>\n\n\n\n

K\u00f6p online<\/a><\/p>\n\n\n\n

Adidas Superstar<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u201cMy Adidas, only bring good news<\/em>
And they are not used as felon shoes<\/em>
They’re black and white, white with black stripe<\/em>
The ones I like to wear when I rock the mic<\/em>
On the strength of our famous university<\/em>
We took the beat from the street and put it on TV<\/em>
My Adidas are seen on the movie screen<\/em>
Hollywood knows we’re good if you know what I mean<\/em>
We started in the alley, now we chill in Cali<\/em>
And I won’t trade my Adidas for no beat up Bally’s<\/em>
My Adidas\u201d<\/em><\/p>\n\n\n\n

Run-D.M.C. \u201cMy Adidas\u201d (1986)<\/strong><\/p>\n\n\n\n

\"\"
Run-D.M.C. uppmanar sina fans att h\u00e5lla upp sina Adidas vid en av konserterna<\/figcaption><\/figure>\n\n\n\n

Adidas Superstar b\u00f6rjade som Adidas f\u00f6rs\u00f6k att ta sig in p\u00e5 den amerikanska marknaden genom att b\u00f6rja g\u00f6ra basketskor. En amerikansk r\u00e5dgivare hade tipsat om att amerikanska basketskor, fr\u00e5n m\u00e4rken som Converse och PF Flyers, var gjorda i tunn canvas, vilket \u00f6kade skaderisken. <\/p>\n\n\n\n

Adidas designade Superstar med en ovandel i l\u00e4der, och ett h\u00e5rt t\u00e5skydd f\u00f6r foten. Skon blev en succ\u00e9 och ledde till en helt ny marknad f\u00f6r basketskor. N\u00e4r Nike introducerade sina f\u00f6rsta basketskor – Nike Blazer – s\u00e5 var det Adidas man imiterade. N\u00e4r Michael Jordan letade sponsorer var det f\u00f6rst Adidas, inte Nike, han ville signa med.<\/p>\n\n\n\n

Men medan Adidas Superstar m\u00f6tte konkurrens p\u00e5 basketplanerna fr\u00e5n andra tillverkare, s\u00e5 hittade den ett nytt hem p\u00e5 gatorna, bland hip hop och break dance, som statussko. Kulmen kom n\u00e4r Run-D.M.C. bar dem p\u00e5 scenen som man bar dem p\u00e5 gatorna – vita sneakers<\/a> med svarta r\u00e4nder, utan skosn\u00f6ren, tillsammans med tr\u00e4ningsoveraller fr\u00e5n Adidas. Att b\u00e4ra sneakers utan skosn\u00f6ren kom fr\u00e5n f\u00e4ngelset, d\u00e4r man var r\u00e4dd att f\u00e5ngarna skulle skada sig sj\u00e4lva aller andra med skosn\u00f6rena.<\/p>\n\n\n\n

\u00c4ven om Adidas fortsatte att ha en stark position inom m\u00e5nga sporter s\u00e5 gjorde Superstar Adidas till ett livsstilsvarum\u00e4rke. 2000-talets designersamarbeten med t.ex. Yohji Yamamoto, BAPE och Stella McCartney tog till slut Adidas till catwalken – n\u00e5got Adi Dassler nog aldrig kunnat f\u00f6rest\u00e4lla sig d\u00e4r han sydde sin f\u00f6rsta skor i familjens k\u00f6k.<\/p>\n\n\n\n

K\u00f6p online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e4r Run-D.M.C. rappade om \u201cMy Adidas\u201d 1986 var det troligen f\u00f6rsta g\u00e5ngen i musikhistorien som ett skom\u00e4rke fick sin egen s\u00e5ng. Trots eviga syskon-konflikter…<\/p>\n","protected":false},"author":1,"featured_media":72403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[615,24],"tags":[],"class_list":["post-71765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-herrskor","category-stilguiden","post-item","post-even"],"yoast_head":"\nMy Adidas: Snygga Adidas-sneakers fr\u00e5n f\u00f6rr - Gentlemannaguiden<\/title>\n<meta name=\"description\" content=\"En ber\u00e4ttelse om hur Adidas blev ett kultm\u00e4rke, och tips p\u00e5 med 4 snygga Adidas-sneakers som fortfarande lever.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gentlemannaguiden.com\/my-adidas-snygga-adidas-sneakers-fran-forr\/\" \/>\n<meta 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